Pure Hold'em
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Use your CD key on Steam to download Pure Hold'em.
Use your Xbox One Pure Hold'em game code on the Xbox Live
Pure Hold'em
For Steam CD Keys, you must download (HERE), install the Steam software and create a new account. If you already have a Steam account, once you log in, click "Add a game" (located in the bottom left corner), and then "Activate a Product on Steam". After a few more clicks, you will be prompted to type in your CD Key. Thus, the game will be activated and automatically added to your account library.
Activation of your Membership is restricted to United States.