If you do not have a Steam account, you will need to download the client from the official website, install it and then create your account. Once you are logged into your account, click on "Add game" in the bottom left corner and then on "Activate product on Steam". After a few clicks on "Next", you can finally enter your CD key, the game will automatically be added to your library and the download will begin.
Use your gamecard Microsoft Points in the Xbox Live Marketplace of your Xbox 360 to purchase full games, rent the latest movies in High Definition, add downloadable content to your games. Exploit the full potential of Xbox Live!
To access the Xbox Live Marketplace, you need the following components and services: Xbox 360 Console, broadband internet connection, Xbox Live Silver membership (included in the product contents of the Xbox 360 entertainment system), Microsoft Passport account, Hard Disk or Memory Unit for the Xbox 360 Console.