Simply put, loot boxes are in-game rewards that have random virtual items to assist the players in advancing in an online game. There are also items to help players change their avatars. These loot boxes are bought using a virtual currency which they can earn in the game or they can also purchase them using their own real money. This method of selling and buying of virtual items produces a huge amount of revenue for game developers, however, there are issues being raised on the techniques used to market and promote loot boxes. Some are also concerned about them being a form of gambling that can lead teens to get addicted to these in-game purchases for the sake of advancing to the next level. FTC looks to improve the workshop, so if you have any suggestions do drop them online at lootboxworkshop@ftc.gov or via written letter. They are open for suggestions until June 7th and for written letters until October 11th.
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